IGEL Weekly: The Future of Work Requires Solid Digital Workspace Strategies

The Digital Workspace  Ecosystem Alliance (DWEA), a non-profit consortium of technology leaders dedicated to providing vendor-neutral tools and resources to help organizations develop their digital workspace strategies, has released the results of its first annual “State of the Digital Workspace 2022” survey, which looks at adoption, benefits, challenges and opportunities that remote, hybrid and on-premises work environments currently face.

During September 2022, more than 2,500 organizations around the world took part in the survey, which was one of the largest digital workspace-focused surveys to date and comes at a pivotal moment when the upheaval we’ve experienced due to the global pandemic. The lessons learned over the last two years are still fresh in our minds and based on the survey, a clearer picture of the path forward is emerging with many organizations eager to solidify the digital workspace strategies that will see them into the future.

Host: Andy Whiteside
Co-host: Barry Browne
Co-host: Chris Feeney
C0-host: Patrick Toner

Transcript

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Andy Whiteside: Hello, everyone! Welcome to episode. 72 of Igl weekly. I'm your host, Andy White side today. Is January 20, fourth.

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Andy Whiteside: 2023. You probably heard me say this before, but i'll say it again. We do so much content at Zinc, or I have to start putting the date in there because I forget what days we did, what which is an awesome problem to have, but still a problem to have. Therefore you should hear me adding the date quite often.

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Andy Whiteside: all right. Well, I got my panel with me today, super excited, as always, we decided this is going to be a corporate edition podcast, because Well, basically Sip could make it, plus. He and I just did one. I posted today. So it's time for a corporate one in Chris Feeney's been hiding since mid December, and now he's back in

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Chris Feeney: polar bear. Hibernation is what it was back at it.

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Andy Whiteside: So let's see on this. This is going to be interesting. I almost screwed this up. So on this integral side. I have Barry Brown, who's brand new to us, part of the Igl community part of the Euc community on the citric side, the Vmware side, the idol side, and probably more places, and i'll ask him to tell us in a minute. But Barry is one of our solutions Architects at Zintegr, now based

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Barry Browne: in the Montreal area, I believe, but very welcome to the podcast and tell us a little bit about yourself. Sure. Yeah, you guys just mentioned. I'm: very brown, but not in Montreal. Don't speak French, i'm in Halifax, which is about as far east as you can go in Canada next stop

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Barry Browne: after my place is Europe. So I actually have my own little time zone here. I'm in Atlanta Times for so for me. Recording time is 1040 am. And I think most of you guys are in Eastern. So it's 9 40 for you guys. So there's a little bit of a little bit of knowledge i'm going to impart right off the bat is that

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Barry Browne: there's an Atlantic time zone that I bet a lot of you guys didn't know. So so are you guys close to where the Titanic ended up.

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Barry Browne: Yeah, you know what it's funny about 5 kilometers from here. There's a titanic graveyard just down the road, right on the waterfront where I live.

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Barry Browne: and it's a pretty pretty somber place, and even in downtown halifax there's another titanic graveyard. It's it's kind of strange. It's it's surrounded by big big high rice buildings, and just, you know, a a 25 by 25 meter area grass. That's, you know, perfectly maintained a single headstone.

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Barry Browne: So it's quite surreal to drive by it in the middle of a you know bustling city

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Andy Whiteside: I was.

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Andy Whiteside: I listen to podcast when I can't sleep. And last night one of the podcasts that started to play, and then I fell asleep, was talking. It was gonna compare the movie Titanic to the actual Titanic historical event.

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Barry Browne: and I was so excited to listen to it. And then I fell asleep. I got to go back and find that. Listen to it. We you know it's funny, a completely off topic. I'll send you guys a picture. I'll put in the in the in the chat. No, it's Also there was a picture of

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Barry Browne: downtown Halifax on the waterfront of them. You know all the undertakers waiting for the bodies with their, you know horse and carts, you know, ready for the for the you know the poor souls who perished, but it's a it's a really disturbing picture, but it's so

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Barry Browne: fantastic at the same time. So i'll share with that when we're finished here. But in terms of my professional professional life, i'm a Nigel Guy, such as Sky Vmware guys, and he mentioned.

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Barry Browne: So I dabbled in a a lot of technologies, and i'm actually proud to say that the organization I I worked for before. Z integrra was the very first Igl customer in Canada.

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Barry Browne: So most of you guys know Ken Shipman. So he called me one day just that he happened to catch me at the right time. We were looking for, you know, a thin client model as we went to, you know.

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Barry Browne: Go on the path of, you know, testing the whole work from home model. And again, this is this is Pre Covid.

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Barry Browne: So we start with a tiny tiny, you know, 1015 cent seat purchase.

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Barry Browne: and

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Barry Browne: and then the wheels fell off, and we we grew grew up, and our igl footprint

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Barry Browne: from my whole organization. I think that is is one of the bigger ones in Canada today. So not being said, i'm happy to be on the podcast

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Andy Whiteside: that tell us what was the key? Differentiator.

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Barry Browne: That move? Did you have 10 clients before I gel? And or was it all new thing? I'll think, Cloud, while new? No, it was 100% fact clients, you know, windows, boxes on desks, and they want to send people home. And so we did look at some of the big boys we looked at. You know

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Barry Browne: the the dells and the hps of the world, but the one piece that kept failing them was the management. So the for me. The management piece is is the golden ticket for Rigel. You know it's great to have, you know I jail out for existing on an endpoint, but without a way to manage that

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Barry Browne: you're in trouble.

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Andy Whiteside: Oh, here, here's how I say it. So the the big boys, which are really just the hardware big boys. They're not big. They're operating. System is small boys, not big boys, but Big Boy in the in the space

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Andy Whiteside: in terms of hardware. But to me all these years, and it frustrated the heck out of me. All of those guys. All they wanted to put out was a minimal, viable product until I just showed up, and now they're having to step up their game.

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Barry Browne: Well, I agree with that. The 100, you know, we got them some demo units in, and we we contacted support and says, yeah, we don't really know much about that, you know, worked out. We deal with skipping boxes, not not managing endpoints.

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Andy Whiteside: Yeah, for sure. Well welcome to the podcast. We'll talk more. We'll learn more about you along the way, as just happened with the Titanic thing, and and me being the host, there's no telling what might come up. So just

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Andy Whiteside: thank you. Alright, so now i'm introducing this county, Patrick Tony, who's been with us for a year, plus now on the podcast. Well, Patrick has a new role over at Lg: Electronics. Patrick, Welcome back to the podcast in your new role. Tell us what you're up to.

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Patrick Toner: Oh, well, thank you, I think, in the spirit of Titanic you said you never let me go, and here I am. I'm here on the podcast, so glad to be here. And yeah, so

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Patrick Toner: no. As Andy mentioned to anyone listening, so I I switch roles. So I went from being solutions architects integr to taken on a role at Lg.

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Patrick Toner: and in a lot of ways you know what I find out. I I try to tell my wife like, yeah, yeah. I used to work at Nigel, and I still work with everybody there, sort of I mean, we're kind of always talking. So we're always working together such a small community Here we all work together. It's pretty cool. But yeah, you know it's it's it's kind of Nice. One of the things that was appealing to me about this role

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Patrick Toner: is, you know, back when I joined, I gel back in 2,018, Chris and I, as we mentioned, join the same day. We were kind of in not a very large company in the United States as a smaller company, but

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Patrick Toner: at the time Ij. Was really disrupting the whole space, They, you know it was. There was just people didn't really know who I was right. They were using Dell. The reason HP: they reason the small boy type technology you're talking about there, Andy.

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Patrick Toner: and a lot of ways, you know. We disrupted the market. It was really cool to be a part of that. And now I just almost a household name in our space. Lg: is kind of going through a similar thing, right? We all know Lg: is a is a brand name, you know. I an Lg. TV. In my living room we have appliances.

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Patrick Toner: but the Lg. Compute line up.

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Patrick Toner: It's really it's started as a thin client technology. We're expanding that out into other things, putting a laptop line for windows users but our but we're really expanding our thin client collection as well to work with agile. So we're i'm really excited. I think you know we we a lot of people don't think of. Lg: in that space

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Patrick Toner: once they see the technology myself included back. When I was kind of a partner of theirs, they become believers so

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Andy Whiteside: definitely excited to to be here Still, be on the podcast. And yeah, talk to you guys on a regular basis here. I think it's interesting. You got? Lg: who understands where their swim lane is, which is producing cost effective high-end high-performance hardware

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Andy Whiteside: taken advantage of a new world of operating system, whether it's Ig. Or Windows or Google. I tell Microsoft, Google it's operating system as a service that goes on your choice of hardware. And Lg. Is bringing hardware to the market that that fits that space

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Andy Whiteside: really well, as a you know, high end windows in point, or as a middle of the road to low in thin client cost effective solution just for in user compute.

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Patrick Toner: Yeah, absolutely. And you know it's interesting. I think about this. You know, I Joe's really shifted there. And, Chris, maybe you could speak this a little bit, but shifted who their competitors are in a lot of ways, right? Really, I, Joe's biggest competitor is, you know, Microsoft on the endpoint, or Google on the endpoint, or maybe a smaller company like a strata desk on the endpoint

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Patrick Toner: where back in the day it was, it seemed, we were a little bit more at odds with Dell.

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Patrick Toner: little odds of HP. Even though we would still use or kind of frenemies right would use their hardware.

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Patrick Toner: But you know it's it's funny how that shifted over the years. Now it's it's I don't really.

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Patrick Toner: I'm trying to take that

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Patrick Toner: fully. Take that market share, you know, versus the other guys there.

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Chris Feeney: Yeah, my comment, there it all thing comes up. I think our biggest competitor is the status quo.

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Chris Feeney: I've always done it this way. Why would I change?

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Chris Feeney: And yeah, we have actual competitors in terms of other vendors out there. But really it's, it's your on the disrupt theme, which is still our theme. We'll have a disrupt conferences in person. You're coming up again.

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Chris Feeney: It really is about changing the hearts and minds of those who, you know

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Chris Feeney: are trying, you know, moving things to the cloud which we'll talk about here that digital workspace.

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Chris Feeney: but not necessarily having the same.

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Chris Feeney: The OS on that endpoint to get them there. So

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Andy Whiteside: and the best. Yeah, I think this is a good transition that we need. It's a super transition, and i'm a sneeze, holy cow, so it's a super good transition. I was thinking about this yesterday.

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Andy Whiteside: talking to some Citrix folks, and I talked to Vmware folks, and I talked to Microsoft folks and I job all in the same day.

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Andy Whiteside: and i'm thinking about okay, If i'm new to this space, and I don't have the the legacy and the lineage of where all this stuff comes from. How do I even begin to

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Andy Whiteside: explain to someone

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Andy Whiteside: what it is we're doing.

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Andy Whiteside: And it led me to this. And then this is the blog you brought up today, and this is what the digital workspace. So digital workspace, ecosystem alliance is trying to do. They're trying to kind of get it out there where you can lay out what the space looks like right, is it? It's not. It's not Citrix and Rds slash terminal services anymore. There's where you're only 2 options that and what quest back in the day.

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Andy Whiteside: Now it's, you know, 15 to 20 different capable players, and and some of them can do sas, and some of them can do published apps, and some of them can do published desktops for a multi-user server OS, and some can do persistent vdi desktops, and some of them can do all of them. Some of them do it from this cloud or that cloud, or all the cloud, plus your data center, plus some partner data center. It is a very

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Andy Whiteside: complex space these days, and if you're interested in learning about the space, the guys that are doing the most, and it's not perfect. But the guys doing the most are these digital workspace ecosystem Alliance, also known as Dwa. It's a non profit consortium of companies that are coming together to try to

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Andy Whiteside: help clear the cloudiness of the digital workspace space for all of us.

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Andy Whiteside: And I think we're gonna talk about here is Chris brought the blog. Let me read it to you. This the blog is from a November of 2022, via sager she's the one that wrote it, and the title of it is the future of the future. Work requires solid digital workspace strategies, and i'll throw the word understanding on it because

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Andy Whiteside: you can go a bunch of different directions and get it right.

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Andy Whiteside: You can also go a bunch of different directions and get it wrong. So it's important that the

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Andy Whiteside: organizations like this, which I joel as part of

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Andy Whiteside: tries to try to help educate us into the best decision decisions along the way as we can, knowing that we still might get it wrong. But there's plenty of options out there to get it right. What I could tell you in most cases is wrong is giving somebody a windows laptop with a VPN on it.

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Andy Whiteside: That's when they'll tell you is wrong. Everything else has lots of iterations on what might work. So Chris.

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Andy Whiteside: I probably did a lot of it. But maybe I didn't.

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Andy Whiteside: Why did you want to talk about this blog? Specifically?

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Chris Feeney: Well, a few things. It's beginning of the year? We're kinda as you. You've probably seen some time last year. Things began to ramp up in terms of breaking free from the the 2 year fog of not being able to do much of anything.

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Chris Feeney: Everything was remote, virtual, that type of thing. But things are beginning to pick up.

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Chris Feeney: We, you know, hybrid work, you know. You know all these things. Kinda You know the the massive adoption of these enabling technologies like Cloud, you know. And so here we are, you know, right on the the cusp of this.

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Chris Feeney: and obviously the uptick. I mean the changes in the industry. Think about the big players out there. All the changes that have occurred just in the last year, plus with Citrix and her and vmware, and and certainly with Microsoft and and from an nigel perspective.

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we have entered 2,023,

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Chris Feeney: with 0 focus on ideal hardware. It's all about the operating system and and partnering with our vendors that really focus on having great Harvard. So I think it's a good topic

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selfishly.

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I also think about it from the the title, the Future of Work. Right. My son, is about to enter the working world just graduated college.

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Chris Feeney: and he's he's going to work for a job with the Federal Government Department of State more specifically. But

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Chris Feeney: I was reading an article. This weekend, the Mayor of DC. Is really upset that the Federal Government is is still allowing so many employees that are not coming into downtown because they're still able to work remotely.

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Chris Feeney: and that is a sea change. I I covered Federal when I first got here, and I was in DC. I was, you know, and it was packed downtown. I mean busy it all get out, and and now it's like.

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Chris Feeney: you know, deserted in some cases. And and so

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Chris Feeney: think about, you know, taking a large organization like the Federal Government, disrupting how they used to do things. And now you're at a place where do they bring people back into the office, or are they massively adopting a digital workspace strategy? As we probably know they are, so I think it's a good topic to start the year off with.

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Barry Browne: and and Chris just to follow up with that, you know. I'm looking at this article here. The the bullet point number one to hybrid remote, where a 33.9% response from the option of hybrid work will be permanent and 24 and a half the option where remotely will be permanent to me. That's extremely low.

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Barry Browne: So i'd love to get. You know the panel's thoughts on what you guys thought that number will be. I thought it would be in the 60 70, you know, as you know, Covid, in our rear view mirror now, and you know, or perhaps this is you know furthest this conversation where they there's not a formulated a strategic plan for digital transformation.

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Andy Whiteside: So period I I have to assume.

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Andy Whiteside: Well, 30 34% of actually really big number. I think if you're considering people that just can't work remote, right people that they have to be in an office

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Andy Whiteside: because they have no other choice, or just create so much complexity for them not to be in the office or companies that are conservative and old school. Maybe they have real estate they want people to take advantage of. Or this happened to me yesterday in my leadership meeting. We were all kind of joking, you know, sitting around, you know, have a good time while we're in a leadership meeting, and when you do that online you just

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Andy Whiteside: don't have that luxury of that human interaction, and it's super value. I I think 34% said a a good number When you back all that patrick, what do you think?

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Patrick Toner: Yeah, I would agree. I mean, you think about a third kind of your point, Andy and I.

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Patrick Toner: Yeah, people are interesting people. I know my 3 sisters who are nurses right? Obviously they couldn't be remote. There's a lot of roles out there that couldn't

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Patrick Toner: the fact that a third of the workforce, if that you know if again, it's a poll, if it absolutely aligns to reality. To me that's a pretty high number, you know of of a third of the people being at least 200 metric. That's hybrid, you know. 34% hybrid it's the 25%. We're gonna talk about a second. It's okay, full time remote. That's

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Andy Whiteside: that one I find really interesting.

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Patrick Toner: Yeah, I agree. You know what I was when I used to work in healthcare. We had a CIO who she was very opposed to working from home, and somehow they, my our bosses, were able to get one day a week, and that was for the time. That was like a big deal like I could work from home from one day. I mean, you know now the a lot of the customers I talk to you and i'm sure you guys have the same conversations.

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Patrick Toner: They kind of have a little bit more ability to work from home most of the week. Maybe they go in periodically for a day here, there for meetings, which I think is a good balance. So

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Andy Whiteside: let me add this to it right? I so Barry Brown is new to us, but I got a good sense that he, like many other people, it's integral. If I could get him in an office and surround him with people that could they could absorb some of his energy and passion for what we're doing.

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Andy Whiteside: That's something I can't get.

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Andy Whiteside: If we never an office. Yeah.

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Andy Whiteside: like I I see so many people that just kind of fizzle, or you know. And I had this my very first, my second job where I didn't go in an office. First job. I didn't go to office. Second job period. I found myself at the Mall walking around some day, so i'm like.

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Andy Whiteside: I gotta find a way to get engaged and excited about what i'm doing. And and I just I changed jobs and careers like I couldn't do it.

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Patrick Toner: Yeah, there's something to be said for that. I think when you spend too much time in your home office.

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Andy Whiteside: you know it's like just going outside. It's like oh, my gosh! There's a world out here, you know, but that human interaction piece is just crucial. So let me let me do this. Let's take a quick pull here. I think, Christine, he's probably worked remote for a very long time. Patrick, I think you've worked remote for a while, Barry, you just came from the corporate world. How much were you working, hybrid or remote?

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Barry Browne: I was a 100% in office until March, 2,020,

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Barry Browne: and then it was a 100% remote, and you know, to to your point of everybody going and walking on the block. I was going into the office one day a week, just to get out of the house. You know I had that option. My office is only 20 kilometers away, so it wasn't wasn't, and there's no traffic here, so I didn't mind that at all. But I was to keep my sanity more than anything else going into the office.

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Andy Whiteside: and sometimes that's on you. The impact on the employees in Tech or last week, and they wanted to change jobs, and when it really got down to it. They just wanted out their house. I'm like Well.

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Andy Whiteside: you can fix that lots of ways. It it doesn't. You have to get a different job

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Andy Whiteside: to change that

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Barry Browne: 100. Yep.

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Andy Whiteside: and and very the leadership where you just came from, and we don't have to name names. But where you just came from.

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Barry Browne: How were they feeling about what happened in March of 2020? Well, let me send you something to the top of the call. We were starting to go down to work at home model just because we're we're still Eastern and Canada. The Labor pool we're looking into is was pretty limited, so we didn't have a choice. We had to look, you know, outside of our local geography.

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Barry Browne: so they were certainly open to working from home not at a you know 98%, or whatever we ended up at.

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Barry Browne: you know maybe 1520 as a, you know, a proof of concept. But then Kobe came along, and everything changed where we had to do it in 48 h, 3 years.

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Necessity is the mother of invention. Right?

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Barry Browne: Yeah. So you know it hats off to. You know our ability to implement. I job very quickly, as opposed to you know your traditional everybody laptop to the VPN, because that would have been an absolute nightmare, or you give them their company. PC. And tell them Take a home with them. That happened a lot you around here. It happened a whole lot.

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Barry Browne: you know, talking to somebody, some of my yeah colleagues, and you know, and other companies. That was the

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Barry Browne: the way they operate it. Take literally. Take your your PC. Off your desk. Go home, see it, and you know

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Barry Browne: we joke about it. Now see you in 2 weeks, when covid's over. But so Chris Feeny, tipping point Number 2 walk us through what the graph is showing us there.

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Chris Feeney: I had to zoom in on it. But let's so. This is basically our companies. Have they been working on a digital workspace strategy? And so the the the survey came in. This is about again 2,500 organizations participated in this

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Chris Feeney: close to 50. We'll just you know 44.7 are currently in the process of developing that strategy which is.

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Chris Feeney: you know, I think that's fairly good. It's

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Chris Feeney: in some cases. As As Barry was talking earlier.

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Chris Feeney: a lot of companies just didn't have that in mind. And then, of course, the the wrecking ball of Covid came, and sort of had to disrupt that

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Chris Feeney: just below that 36 37% have already developed that strategy.

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Chris Feeney: I know, Andy, you and I talk a lot. When you go into organizations, you you bring up. What is that in point strategy, your digital workspace strategy, and

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Chris Feeney: and oftentimes. I know you're very surprised by you know. Some of the answers you get.

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Chris Feeney: including 12 have not even developed a long-term strategy yet. There's still, you know, Probably in the I'm just trying to survive mode.

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Chris Feeney: Yeah, around 11%

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Chris Feeney: are currently evaluating solutions beginning to deploy. That's always usually where ideal fits in with some of these technologies, you know. They

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Chris Feeney: maybe that's a a a poc of ijo often, or even a combined solution, maybe a combo of azure citrix Vm. Or whatever it might be.

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Chris Feeney: And then there's

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the last P. 6

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Chris Feeney: survey that have actually this is safe. They have already fully executed their strategy

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Chris Feeney: so very much on the low end, but they are already up and running so.

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Chris Feeney: So that's a nutshell to crack. Go ahead.

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Andy Whiteside: couple of comments on that. The the all. These are some form of right in some form or wrong. The one that to me is wrong. At this point. It's it's 2023. If you tell me you give people a windows something laptop, probably with a VPN on it. That's the only wrong answer, and what I would point out about the 6.2 that fully done it. There's no such thing as fully or final.

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Andy Whiteside: Hopefully they put something in place. It will evolve as the digital transformation that you're providing access to evolves.

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Chris Feeney: Yeah.

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Chris Feeney: we're definitely we're at a place now where

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Chris Feeney: I think a lot of the conversations I've I've been noticing lately. Are

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Chris Feeney: they?

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Chris Feeney: They have started to shift things, and they're in a sort of a hybrid on prem cloud scenario in terms of where they're They're accessing the workspace from, but they are heavily considering

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Chris Feeney: complete cloud meaning, as you're most likely

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Chris Feeney: in a lot of cases and getting out of the data center business or relying on partners. Maybe it's a vendor partner to provide hosting of an application whatever, and then everything else is consume. Maybe a sort of that hybrid cloud right cloud over here, cloud over there. But it's all cloud. Essentially

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Andy Whiteside: so, Barry. Which of these stages should someone be considering a Linux non windows endpoints to the I Jo.

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Barry Browne: It's all all of them right? Yeah. A 100, you know.

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Barry Browne: Why would you give windows on the endpoint If you're connecting to a digital workspace to me.

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Barry Browne: you know, coming from corporate it to make some 0 sense. 0 cents.

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Andy Whiteside: Yeah.

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Andy Whiteside: that I mean, you don't use. I use the smartness of a smart TV these days. You don't get a like. I put in 3 Tvs this weekend. I didn't wire cable to any of them. I don't do it the old way anymore. It just makes no sense.

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Andy Whiteside: Give me a power outlet anywhere in my house, and I can have TV.

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Barry Browne: What i'd be interested about this report is going back, you know. If it's assuming it's it's created annually going back 2 or 3 years and see what these numbers were.

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I bet you looked at a very, very different.

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Andy Whiteside: I think the ecosystem just came up about a year ago. This is the second one they've done.

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Andy Whiteside: But I bet there's some data out there for this.

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Andy Whiteside: All right. I love this. We'll never get done. But let's keep going, Patrick Complexity. It concerns around complexity.

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Andy Whiteside: Help us understand what we're learning here.

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Patrick Toner: Well, if I understand what they're what they're getting at here, you know.

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Patrick Toner: You know, like any type of environment you want to. You want to basically keep things as simple as is streamlined as standardized as possible. Right? So you're in your i'm trying to put myself in the mindset of a

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Patrick Toner: an organization like Barry was describing. 2020 right march 2020, hey? I have to figure out what to do here. I had a lot of conversations back then with different customers that maybe didn't have this type of strategy.

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Patrick Toner: Some of them said, You know what the let's just go with the status quo. That's what we know. I don't want to inject any more complexity into the environment anything different.

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Patrick Toner: I think we're kind of past that now. Now people have had time to think, and everything

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Patrick Toner: about it. So to me.

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Patrick Toner: you know, I I think that that's a big concern, and I think that's where Igl really still is a great solution, because

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Patrick Toner: you really take by moving from a windows endpoint to a Nigel endpoint, you're removing complexity. You're removing a lot of that out of the equation. But I think that's what a lot of customers find. Once they make that transition. I'm sure, Barry, you can speak to that yourself as a former customer.

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Patrick Toner: and you know, and then I go step further. You don't wanna you know you don't want it like some customers. Say, let's do, Byod. That was a big thing before digital workspace, right? Everyone was. That was the biggest buzzword in the industry was Byod. And what a lot of people found with true byod. Yeah, you can do it.

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Patrick Toner: But that adds more complexity. You want to standardize. Maybe you know what you're sending out to your users, maybe something like an Lg: laptop. Right, you know. Standardize your hardware, standardize your solution and just standardize the what the users are able to do at the endpoint, you can remove a lot of the complexity, and actually come away with

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Patrick Toner: less management on the back end, which a lot of our customers find day in, day out.

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Barry Browne: Yeah, I I agree with that. 100, you know. You talk to some, some, you know. Cios. You know, system administrators, you know they they know windows. They're confident with windows, so they buy windows.

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Barry Browne: but it's not until they actually experience. You know the ease of management with a. With a light operating system on the endpoint. It's easily managed to do. You have that, you know. Light bulb moment for? Oh, we don't necessarily when those on the desktop going forward.

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Andy Whiteside: you know. Who else is comfortable with windows.

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Andy Whiteside: The bad guys.

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Andy Whiteside: Oh, yeah, that's where they learn, and that's not Microsoft. I mean. Microsoft's awesome operating system enables a heck of a lot of capabilities.

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Andy Whiteside: But some of those things that it does to enable also can be used against you.

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Barry Browne: Yeah, it was a story about I don't know. If you guys are aware of that. A hospital in Canada called Sick Kids Hospital. It's a it's a major

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Barry Browne: hospital into Toronto. We're in it just recently. You got hit by by R somewhere the lock that ran somewhere straight. I guess it was, and so they were down for you know.

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Barry Browne: week, 10 days where they couldn't perform, you know critical surgeries on children.

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and

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Barry Browne: you know you don't put the blame on my thought. You don't put the blame on the system, administrators, but

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Barry Browne: you know windows on the endpoint

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Barry Browne: never a a great idea from my opinion.

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Andy Whiteside: Hey, guys, we've talked a lot of i'm gonna handle the next one number 4, and that's because i'm passionate about this topic, and this topic is around virtual desktop, infrastructure, vdi, or virtual App. Excuse me, Virtual V. V. That virtual app delivery, which i'm. Fine with somewhere in that mix

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Andy Whiteside: is also sass base app delivery to a browser, which is, you know, where the world is going, because I've heard that for 30 years now almost probably 30 years.

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Andy Whiteside: But my point is lot of people are looking for solutions. Some are in the Vdi world. Some are in the virtual app and desktop world. Everybody's gonna be doing Sas at some point. Even companies that don't believe in the cloud they're gonna do say, ask because what they need. That's the only way to buy it.

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Andy Whiteside: You know certainly some element of search going on for the right solution for you and my answer to everybody who listens to this. It's not Vdi. It's not virtual app. It's not Sas. It's a digital workspace. It brings it all together to help you access your digital transformation stage that you're currently in.

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Andy Whiteside: and reason why I say it so bullishly is because I don't see another option and digital transformation is going to happen from now until i'm long gone, and you need to put something in place that's very viable to whatever the future the current and the future is.

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Andy Whiteside: If if you ask me what these integral employees use most of the time. It's a vdi.

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Andy Whiteside: And my answer to you is, you asked me why I say that's because we're dumb, and what I mean by. That is because we don't realize the digital workspace and the Apps Sas and legacy apps could just be used.

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Andy Whiteside: I give a user a a desktop which is just another digital workspace, and they go from digital workspace to digital workspace. But when they land on that digital workspace ak, the desktop windows, desktop, they feel comfortable, and i'm not going to argue with them. That's what they need to get their job done.

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Andy Whiteside: Then that's what they use to get their job done.

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Patrick Toner: hey? Yeah, I got a question for you on this. I I'd be curious. Your thoughts when they say virtual app delivery, are we? You know? Do you think they're defining this specifically as

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Patrick Toner: Oh, not even what they? How do you? How do you define? Is it when you think of that? Do you think of it in the context just of something like a virtual app delivery, and the kind of something like a Zen app? Or are we also talking about things like K. Cameo, right? A technology that takes a windows app turns it into an HTML 5 application.

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Patrick Toner: You know Sas applications. Or are we talking about

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Andy Whiteside: virtual app delivery in that context to when you think of digital workspaces. So let me answer this in my Andy way, and then Barry's never heard me ask this before.

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Andy Whiteside: Okay, Barry, what's the most widely used

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Andy Whiteside: Microsoft

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Andy Whiteside: application on the planet

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Barry Browne: windows?

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Andy Whiteside: Have you heard me say this before?

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Barry Browne: Yeah.

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Andy Whiteside: Okay. Well, you the first person ever get it right. So there you go. It's like people say, you know, ie. And edge and outlook, or whatever, and those are all great answers, but windows is just an app

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Andy Whiteside: that gives you a ui to get you to all the other things that you're trying to get to. And I know this because the first time I ever saw a guy do it, he basically just published a explorer exe with a switch and boom windows came up, saying, oh, it's just windows!

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Andy Whiteside: So I say that, Patrick, because to me there's this pie chart here. It's got Vdi, and that, and it could have sas to me it's all the same thing. We're talking about a a workload that's running virtually somewhere else delivered over a virtual protocol.

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Andy Whiteside: It's all the same thing.

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Andy Whiteside: It's just what meets your needs. In our case the integral what meets our needs is what our people feel comfortable with Aka vdi. More often than not, and that's just not a battle. And we want to fight internally right now.

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Patrick Toner: Got it? Yeah, and I and I come from that question from the standpoint of I I wonder which way it's going to start to head

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Patrick Toner: in the future here with with, You know, so many applications have gone to a sass model. And you look at a technology like an I gel right. Is there a day coming when the end the user doesn't even need the Vdi session into windows. They can just hit a browser and get to everything they need, and something like an octa, or you know, whatever can you

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Patrick Toner: can be that broker to say, hey you, you! You have access to this. You don't have access to that. Yeah, I don't know it's it's framing the conversation. If i'm as integrous framing it, we got options. If Apple's framing it, you got options. If apples framing it with Ios, yeah, they just want to do apps. If Google's framing it, they want you to do apps. Now. At the same time.

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Andy Whiteside: Google realizes they've got to have relationships with Vmware and Citrix and Cam mayo, so that they they have that desktop story cover that X 86 app covered, because it's going to be a massive part of enterprise. It for a very, very long time.

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Andy Whiteside: All right, Kristini. Back to you.

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Andy Whiteside: Customer the focus of customer experience. That's a good one to ask the I.

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Chris Feeney: Yeah, this is a great one. I think it's somewhat translate transitions from the one above it, right, I mean Vdi. The it's been around for a while. The legacy on prem kind of thing and the shift to the cloud. If you're gonna consume windows from that location.

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Chris Feeney: it really does. Now come to okay. A familiar workspace delivered now from a place that I am technically not managing. I'm renting it will come down to. Is the user experience going to be excellent, or

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Chris Feeney: Is it going to be a pain in terms of lots of help? Desk calls, you know, frustrated people whatever. Ultimately, if somebody's.

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Chris Feeney: you know, not able to do their work, they'll go find somewhere else to work where they can. And so what we've seen in this shift is this this focus? And while this certainly talks about sort of that customer experience sort of giving up sort of that that that

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Chris Feeney: that balance between security and convenience.

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Chris Feeney: You know. I I I like to think about it that way, right? There's you know. By if I let them bring their own device, there's heavily Security concerns about that. If i'm not managing that endpoint

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Chris Feeney: if it's just a browser browser. Isolation all this other stuff i'm not an expert in that particular area. But you know, obviously a browser is a great attack factor, and also just generally speaking, so I would. Obviously, I'll focus is obviously with a common OS

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Chris Feeney: easier to manage. You can control that user experience.

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Chris Feeney: Yeah. And now, if we focus on a platform like the Lg. Gram, for example, now you have a great user.

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Chris Feeney: form factor, a laptop

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Chris Feeney: accessing, and also be able to offload

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Chris Feeney: things like

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Chris Feeney: video and audio, so that it feels like it's installed locally that windows desktop, for example. And

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Chris Feeney: you know for me, I could be consuming that desktop halfway around the world, right? And you know, is there latency that type of thing? And so these are all things kind of leaning up to that

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Chris Feeney: and focusing on that. So I just been focusing heavily on, obviously making sure our OS can provide that in conjunction with all the vendor partners in the ecosystem.

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Andy Whiteside: And and guys, I travel a ton, and the only time I I literally use my virtual desktop you can see my screen right now. It's one of them's in my tray right now. I use a virtual desktop a lot throughout the day when i'm on a good network, a decent network. I barely even realize I'm in a virtual desktop, and then I have to decide. Either i'm gonna stay or get out of it.

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Andy Whiteside: But when I travel those, you know, when i'm on a subway, a train, an airplane, or I i'm out near where Barry lives, that's kind of a joke. But I assume there are challenges sometimes, if you live in a place with not a huge population. When I, when i'm at my own personal condo that I have here. You know I have challenges. I have low, low, bandwidth scenarios.

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Andy Whiteside: but the customer experience is really good. But if I compare it to being like on a on a store and forward type of app, like an outlook, and using a a VPN, I don't notice.

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Andy Whiteside: and so we do have the benefit of networking activities so much better than it used to be. But it's not perfect everywhere. But you run into. Did you run into challenges that with your users.

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Barry Browne: Well, yeah, it says, my My old back home is a contact center. We were running our telephony platform within a citrix environment, for example, and there was a lot of challenges, you know, as you hire folks who get geographically further away from your PBX. So you know we have folks connecting the Citrix, you know, who are in India, but connecting to the PBX and in Halifax.

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Barry Browne: And you know you can't really defeat the laws of physics there, you know.

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Barry Browne: geography is geography. So there's always going to be that that latency

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Barry Browne: that you're gonna have to deal with. But you know, with a combination of of the I Joe, and some of the optimizations we can do with the workspace client we're generally. Maybe we'll come from the vast majority of our

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Barry Browne: of our network issues, with the exception of a couple of folks who went to Australia and didn't tell us that's just that too far.

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Andy Whiteside: Sorry I don't know i'll click that. I figure out which app is going crazy. I mean, All right, Patrick, Toner.

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Andy Whiteside: your new role is as a business development guy, right.

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Andy Whiteside: Yeah, All right. You get Number 6.

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Patrick Toner: Yeah, you know that's a that's a good one, right there when you get to cost, you know, I obviously you know.

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Patrick Toner: So if we're looking at our whole solution here with digital workspace, everything we're talking about

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Patrick Toner: a lot of times. The conversation with customers is

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Patrick Toner: Agel has the best roi specifically. Now, if you're moving from the status quo to a true digital workspace environment on the endpoint discussion, I Joel's got its best roi when it's going to repurpose what you have, which of course, is I mean that's always going to be just one of the things that's just such a great appealing thing about I gel.

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Patrick Toner: and you know where where I would come in now is is Lg: is, hey? Maybe you know, some organizations Say, look, we just want it to look good. I just had a conversation with a guy like that a few weeks ago.

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Patrick Toner: We, you know we have these old devices. Let's get these things out here. Let's get a nice, you know, all in one device curve screen. Really, really cool looking device that matters to some organizations, another organization say, look, we have to. We have to make sure that this

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Patrick Toner: we have, that you know that that the that make sense upfront.

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Patrick Toner: And then. But then, as we talked about before complexity and standardization as my devices that I've converted to, i'll start to fail

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Patrick Toner: right, because motherboards will die, and you know, you know, if they have spinning discard drives, they're gonna crash. There's all different things, you know. Screens start to go.

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Patrick Toner: Let's get a plan together to as we refresh our hardware. Let's standardize on something that we know is absolutely certainly going to work with agel. It's already certified with Igl something like Lg. Hardware. We have the office or thin clients. We have our laptop form factors. We have our all in one form factors.

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Patrick Toner: all those things are certified by Agile. Let's get a plan together, and let's let's start to use that as our hardware refresh budget.

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Patrick Toner: So

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Patrick Toner: you know, I think so overall there's there's more pieces to that

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Patrick Toner: that you could probably speak to a little better, Andy things on the back end of things like Citrix. The things like whatever they're using to deliver their applications. They're not there today. There's there's obviously an investment there, but overall at the endpoint side.

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Andy Whiteside: You know it's an it's an incredible cost. Savings a lot of times when you talk about converting and then standardizing down the road. So let me Andy fi this thing real quick, Barry. You just came from corporate world. Right? So let's roll play for just a second. You're ready, so i'm assuming somewhere along the way. You told me you would told some on Vdi and user. Compute some of this stuff could be expensive or is expensive. That conversation ever come up 100%. Yeah, I didn't see.

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Barry Browne: I even said, you know, to this efo it's going to be more expensive.

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Andy Whiteside: Well, and that's that may be true. But let me ask you this question before you tell me it's too expensive. Tell me how much your total cost of ownership is today.

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Andy Whiteside: No, no to you. If you had Pcs. Today. Windows. Pcs. How much does it cost to buy it? Deploy it supported, maintain it, fix those hard drives or system board crashes. Tell me what your total cost of ownership today is before you tell me my solution is gonna be more expensive.

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Barry Browne: Yeah, E: easily. A couple of grand no problem.

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Andy Whiteside: I I've only met I've been doing. I've been the sales side of since 2,009. My very first meeting with a customer is a pharmaceutical organization in the North Carolina is the only customer I ever walked into that understood their true total cost of ownership today that that moment.

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Andy Whiteside: so that when we started start talking about this. They never once said as expensive, because they knew what they already did was very expensive, because they had their hands around it.

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Andy Whiteside: I I meet with people all the time that say, oh, I bought. I bought a laptop for $500. That's how much it costs like. No, it then it costs a lot more than that to buy and provision and maintain and deal with the issues. And, by the way, now that 1 million dollar ransomware hit.

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Andy Whiteside: How much more is that going to add?

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Andy Whiteside: So that calls Haven't told me about

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Barry Browne: and and to to your point when we started introducing Igl. This was the same point when Windows 7 was going the end of place, so I had a big project in place to replace, You know, hundreds of endpoints with new windows, 10 laptop or in with desktops, and which was gonna cost, you know, hundreds of thousands of dollars, and you know.

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Barry Browne: in a in a small way. Covid kinda was a little bit of a blessing, so we didn't just do a lift and shift from windows 7 windows 10. We went from windows 7 to repurpose to it and the roi, and that was something that the hold?

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Andy Whiteside: Yeah.

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Andy Whiteside: no. And well, at least we have the good thing of knowing that Windows 10 was the last operating system for my

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Yeah.

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Andy Whiteside: never say never, because there's no such thing as never or final.

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Andy Whiteside: Chris Feeny. You want to chime in on the cost thing, and then we'll move to our.

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Andy Whiteside: We'll move to talking about. Yes, printing.

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Oh.

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Chris Feeney: I I think there's enough then I think you know

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Chris Feeney: Good!

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Chris Feeney: You You hit it on some key points here, and I think it's it. It really is, you know, kind of balancing that risk, especially as things shift to more of a an opex kind of

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Chris Feeney: scenario going forward if if you're renting space in a in a data center.

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Chris Feeney: But

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Chris Feeney: I don't really have anything else to add. I I could probably talk on that topic for a little longer, but

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Andy Whiteside: we have a deadline to meet. It's one of the most important topics. I like to think that Zintagra and other partners can help you figure out the total cost of ownership, or at least get a good idea of it

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Andy Whiteside: if you need help. With that let's talk, hey? By the way, all that ding in the background was, I just figured out what it is, and you guys might not be to hear it on the recording. I hope not. That's my virtual desktop I was. I was closing all my stuff, and nothing was working. And then I realized my virtual desktop was up in the background. So that's just proof that we drink our own champagne around this thing.

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Chris Feeney: Yeah, no worries like, I said last thing i'll just say on that we do have a great I do roi calculator on our websites and punching Some numbers developed in in conjunction with customers to, you know, give you somewhat of an idea. But I think

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Andy Whiteside: i'm curious about this next last one this this one here I I do want to highlight real quick, and I had forgotten. You guys had a roi calculator, some of my teams like. Oh, if we just had a way to calculate I'm like, and then somebody mentioned. Well, why don't you use the ideal one? Nobody on my team, or even realize it. I've got a I've got a double down highlight, because the customer needs the starting point

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Andy Whiteside: to have these conversations, and it can't be net new spin, because if it is, most of them will not go there.

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Chris Feeney: Yeah, I think it's a great.

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Chris Feeney: You get the information up front. You can go almost start a conversation with that.

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Chris Feeney: you know, and once they realize

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Chris Feeney: cost savings or whatever, then then, that it opens the door for maybe something that they hadn't really thought about maybe a a new technology that actually will enable them and help them greatly depending on their scenario.

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Chris Feeney: Speaking of which number 7,

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Andy Whiteside: Okay, so you know we've all been told printing is dead. Nobody's ever gonna print any more. I don't. I print occasionally when I have to, and I'm pretty savvy to try to get stuff over to. You know a digital platform, but printing still exist.

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Andy Whiteside: We have a partnership with a printer logic now called invasion or not. Now that yeah, not call vision. They're trying to do every print thing away from physical to digital, but we never would. I'll. I'll be dead before it's gone, I no doubt, so help us understand how printing to and from the cloud is something that I gel does.

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Andy Whiteside: or the what I can start with. Why is it important? Because that's why it's part of this digital ecosystem alliance. And then also

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Andy Whiteside: talk about what I do to solve? That?

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Chris Feeney: Well, Ijel is certainly not the printing experts, you know. From a Linux perspective we have the the stuff that you would expect to have in any operating system. Plug something in, or network capabilities with cups and that type of thing. But

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Chris Feeney: on this side of the house this is where our ecosystem, with partners like printer, logic, and others that have a a plug in, or an agent, or something that when you connect in it is able to then take.

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Chris Feeney: and you know

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Chris Feeney: whether it's a location situation or whatever they're managing and handling all of that the the cost of printing but enabling it for a cloud scenario, and I just sort of.

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Chris Feeney: You know we've got similar to sort of our unified comms kind of offloading we've got a thing you turn it on, and whether it's an Rdp. Citrix horizon session. For example, you know leveraging that protocol, and then, of course, hitting the right printer, or

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Chris Feeney: in some cases it might be that it releases the print job somewhere. Then you take your badge

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Chris Feeney: and you go tap to release it.

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for example, that that's also a really cool piece.

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Andy Whiteside: So real quick, Chris, let me let me put Barry and Patrick on the spot here and see they know the answer to this. So you mentioned briefly idel uses cups printing. What does Cup stand for?

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Patrick Toner: Something unix print service? I can't remember the C. And that's fine that don't don't worry about that?

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Andy Whiteside: Where did it come from?

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Patrick Toner: I don't know if Apple developed it.

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Andy Whiteside: I think it was apple apple right? And so what i'm getting at there is. It's not Nirvana.

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Andy Whiteside: But I don't because of the cups printing that came from the apple world is actually a pretty capable printing environment when you throw in ums, and you manage that for an environment from within us. You kind of have a print service within a service.

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Andy Whiteside: and most people don't know that before they start layering on third party stuff, and the third party stuff makes it even easier to do it's a pretty capable printing solution

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Andy Whiteside: before you throw in the third party stuff.

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Patrick Toner: Yeah, yeah, I mean it definitely. It's it's definitely a great technology. I I was kind of joke. I was laughing to myself. Here, you know, you're talking about people still printing. I think people are still faxing right. I mean, we're still we're still at the point where

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Patrick Toner: you know I was. It's not that long ago I I work for a company where I had the fax time sheets to a certain person in the organization, and of course you have these efaxes.

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Patrick Toner: I I can't figure out

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Patrick Toner: the need for printing, but it's great to have these options in there.

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Patrick Toner: you know, such as cups locally and printer logic. Yeah, because it's it's not going anywhere if we're still facts. And we're gonna be printing for quite a long time. But, Patrick, think about and Barry. Maybe you chime in coming from the corporate world not too long ago. Right? Did you guys still have to print?

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Barry Browne: Oh, 100%. We had 5 big. You know those big Mfp guys all over the place, and that that was a lot of folks like to print their emails as to archive them for some reason, and that's just the way they they operate. So, as a fortune it is. It's Printing is is here.

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Barry Browne: and it's like you say it's not going to wait. And speaking to the facts piece. I had to fact something not to. On going to to my lawyer as lawyers just want to take stuff by facts. That's what they know right. That's because legal and real estate, they're antiquated. I'm. I'm dealing with buying a property right now, and you know I I shared a document online with my real estate agent, and

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Andy Whiteside: she did not to save anything. I was like. You don't have to save anything

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Andy Whiteside: but her. Her daughter will know that, and just assume that's how it works. But you know

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Andy Whiteside: Okay.

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Andy Whiteside: all right. So here's my number. One thing about printing for most organizations. It's not that you have to still print it it. People are too lazy to learn new ways to do it

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Andy Whiteside: when that next generation comes around, or when you go to print, and it just prints to a digital workflow, and we don't even call it for it anymore. That's when it'll start to subside greatly.

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Andy Whiteside: My point and all that is that's digital transformation. You need to make sure your digital workspace strategy supports what's coming next

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Barry Browne: 1%,

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Andy Whiteside: and that's where i'll drop the mic. But I don't want to break my mic.

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Andy Whiteside: Alright. So we're about to run out of time here. Complexity, legacy, solutions or roadblocks to modernization. I that's a little bit of spin, right? A lot of those legacy in user compute solutions are actually leading the way in this space.

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Andy Whiteside: but what they are not fixing is the cost of what they cost to make these things happen. I think there's a bunch of new players on the market that can greatly lower the cost while still getting done what you need to get done. Maybe they're missing a widget here, there, but you gotta, you know. Decide are there's widgets you need. But what is true about that is.

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Andy Whiteside: if you're accessing the lowest call solution or the highest call solution in this space. You shouldn't be doing that with windows unless you got a really good reason why you're doing that with Windows

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Andy Whiteside: guys any any additional thoughts on just the space in general, and where I, Joe, fits in. Chris. I'll come to you first.

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Chris Feeney: I think it's just an exciting place to be especially.

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Chris Feeney: I say, coming out of the you know, everybody experiencing a digital workspace, perhaps for the first time, in many cases remotely, if you will. But now adjusting to a world in which, as the first topic, you know, hybrid, remote kind of becoming part of that

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Chris Feeney: experience for them, whether they were used to it or not

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Chris Feeney: so definitely a great time of life. Time to be alive, I guess if you will. That's

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Chris Feeney: so. That's all I have on that, and I do apologize. I have a hard stop at about 1 min.

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Andy Whiteside: Patrick. Any additional thoughts on the space in general what the Alliance is doing to try to help highlight what's going on?

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Patrick Toner: I know it kind of echo some of Chris at it. It's it's it's it's very exciting time. There's a lot of new partners, new technologies that are in this space that

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Patrick Toner: you know we kind of both partner with Andy and I think

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Patrick Toner: you know, for the end user. It's just what it's going to do. Is it's going to give people more options? It's going to drive cost down overall. It's going to give more. It's going to create more competition. There's going to be

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Patrick Toner: better options moving forward in the digital workspace, and it's just a really exciting time. We've all we're all waiting for that year of Vdi, and we kinda

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Patrick Toner: found ourselves in the Covid Era, where Vdi was a a big part of this digital workspace transformation. So you know, definitely excited to

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Patrick Toner: see what happens and and see what technologies come to the forefront. But I think I gel, and a companies like Lg: partners like z integr we're all really well positioned here to and to help customers. Kind of a really important question is this year, when we make the T-shirts the year of V the I 2,023.

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Barry Browne: Is it? Official?

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Patrick Toner: Yeah. I mean, I I've seen that a few times. So yeah, maybe we go. I don't know. We just make up a year and just throw it out there. Yeah, how about this? I made an executive decision just now this is the decade of digital workspace.

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Patrick Toner: Yeah, I I think that's a much more. There's much more of a chance of that being true.

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Patrick Toner: Then the year Video: I for sure I think I need to trademark there real quick.

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Barry Browne: Well, gentlemen, I appreciate the time as always. A lot of fun, Barry, what you think is your first time. Oh, this is great, You know I love having this conversation anytime. We can talk about digital experiences. I gel, these are My, these are my passion areas. So i'm happy to be on it every week. Let's go.

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Andy Whiteside: It's probably what you talked to the random stranger about. Just in this case we kind of know what you're talking about.

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Barry Browne: Yeah, exactly.

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Andy Whiteside: All right. Well, we lost Chris, apparently at a meeting. You had to run to guys. I appreciate it, and we'll do it again next week.

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Barry Browne: Perfect great.